The 35,000 square foot store is the first ever Barbie Flagship. Mattel wanted a store where “Barbie is hero,” expressing Barbie as a global lifestyle brand by building on the brand’s historical link to fashion. Barbie Shanghai is the first realized expression of this vision. Slade Architecture led the design of this project, including the exterior, interior, fixtures, and furnishings. Slade’s design is a sleek, fun, unapologetically feminine interpretation of Barbie: past, present, and future.
The new façade combines references from product packaging, decorative arts, fashion and architectural iconography to create a modern identity for the store, expressing Barbie’s cutting-edge fashion sense and history. The façade is made of two layers: molded, translucent polycarbonate interior panels (analogous to the blister packaging the dolls are packaged in) and flat exterior glass panels printed with a whimsical lattice frit pattern. The two layers reinforce each other visually and interact dynamically through reflection, shadow and distortion.
Visitors are enveloped by the curvaceous, pearlescent surfaces of the lobby, leading to a pink escalator tube that takes them from the bustle of the street, to the double-height main floor. A three-story spiral staircase enclosed by eight hundred Barbie dolls is the store’s core; everything literally revolves around Barbie.
The staircase links the three retail floors: The women’s floor (women’s fashion, couture, cosmetics and accessories), the doll floor (dolls, designer doll gallery, doll accessories, books), and the girl’s floor (girls fashion, shoes and accessories).
Throughout the retail areas, Slade played with the scale differences between dolls, girls and women. They reinforced the feeling of youth and the possibilities of an unapologetically girlish outlook (regardless of age) by mixing reality and fantasy and keeping play and fun at the forefront - to create a space where optimism and possibility reign supreme as expressions of core Barbie attributes.
Managed Shared Studios Prototype Portal Project in 2014 between New York and Tehran, Iran. Learn more at https://www.sharedstudios.com and here.
Part of a larger concept for healthy fast food, the Clover mission is to revolutionize the way food is produced, distributed, and ultimately consumed. Through a system of local hubs, restaurants, pods, and food trucks, community networks are emphasized. Scaled up, this will have an enormous positive impact on the environment since the polluting capacity of modern food systems is on par to buildings and automobiles. FIN is one of the latest iterations of Clover designs, which continues to play with the idea of reflectivity and transparency to create casual minimalism
Rockwell Group 2016
The design of the new 500,000 sf embassy complex in Mexico City is a joint venture of Tod Williams Billie Tsien Architects/ Davis Brody Bond and the first project under the Bureau of Overseas Building Operations Design Excellence program. As Lead Interior Designer, Spacesmith worked within the joint venture to develop a culturally sensitive environment.
Design Associate for the Guggenheim in Abu Dhabi 2011-2014. Learn more here.
As part of an effort to renovate the Athens Embassy in Greece, the Bureau of Overseas Building Operations contracted Spacesmith to design a temporary swing space for employees to occupy during construction. Three floors totaling 30,000 sf was leased in an existing office building to temporarily relocate part of the unclassified program.
Managed Holiday Design Competition for the Flatiron Public Plaza 2017. Learn more here